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Founding Brand Program

Join the first group shaping connected B2B wholesale commerce.

Founding membership adds concierge migration, preferred terms, launch visibility, and a say in how Apparel Market scales — free until the marketplace closes your first order.

Join the founding waitlistGet your free readiness audit

Founding Brand Program

Founding brand benefits

Founding membership adds concierge migration, preferred terms, launch visibility, and a say in how Apparel Market scales — free until the marketplace closes your first order.

Program details

The next step is easier when the expectations are visible.

These public pages keep the decision path clear before visitors move into onboarding, verification, or an operator conversation.

Qualification criteria

  • Active apparel, accessory, footwear, or related fashion brand.
  • Wholesale price lists in place.
  • Product imagery available.
  • Clear category and size/color data.
  • Ability to fulfill wholesale orders.
  • Willingness to provide product and buyer feedback.

Cohort size

The founding cohort is capped at 50–100 brands so onboarding stays hands-on. The onboarding sprint is free for accepted founding brands; standard pricing applies after the founding window.

Next step

Move into the right Apparel Market path.

Start with the relevant role journey, then continue into onboarding, verification, catalog readiness, or relationship-led follow-up.

Join the founding waitlistGet your free readiness audit